Friday, February 19, 2016

SEO For Contractors: Using Search Engines to Boost Online Visibility


There are many home improvement companies that are looking to help potential customers remodel their bathrooms, finish their basements or add an addition to their property. Therefore, you need to make sure that you are getting your ads seen and clicked on to ensure that your company gets a steady stream of customers. How does SEO for a contractor help you increase the visibility of your company? Get Your Ads Seen on Page One When someone conducts a web search, they will use what are known as keywords or phrases. At the top of most search results are paid listings that are sponsored by companies looking to gain clicks and page views. By targeting specific keywords that your customers are using to find home improvement contractors, you can be sure that people will find out about your company and may want to learn more if you create a compelling ad.
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Monday, February 15, 2016

SEO for Contractors: How Contractors Can Build Trust with Customers


Effective SEO for contractors does more than just generate new business. When properly implemented, SEO can also be an effective way to establish trust. The trust factor is especially important for contractors looking to convince a local audience to trust them to complete their home improvement projects. Finding the Right Balance SEO for home improvement professionals is something of a balancing act since too much online visibility means misleading or inaccurate reviews may be lingering in cyberspace. Conversely, customers are likely to be hesitant to trust a company with little or no online presence.
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